Utah boy selling ‘ice cold beer’ appears to be a savvy marketer. Horrified adults call police on a clever boy who is selling ‘Ice cold beer.

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Some people are naturally gifted with a business sense. Combine that with determination, a willingness to take risks, and the drive to refine their skills, and you have a recipe for success.

Take Seth, an 11-year-old boy from Utah. He recently made waves with a unique business venture and a clever marketing strategy that had people talking. Instead of the typical lemonade stand, Seth took a different route, standing near the sidewalk with a sign that read: “Ice Cold Beer.”

This bold move grabbed attention, but not all of it was positive. Some neighbors, concerned about a minor selling beer, alerted the police.

When officers arrived, they didn’t reprimand Seth but instead shared a good laugh. As it turned out, this young entrepreneur was selling root beer—the word “root” cleverly written in small green letters, contrasting the larger “beer” text.

The Brigham City Police Department appreciated Seth’s creativity, recognizing his sign as a smart marketing tactic. Not every child could pull off something so inventive.

Once the story hit the internet, it sparked widespread admiration. One person commented, “He’s savvy, neat, and clean! Hardworking and knows what appeals to the public… With that mindset and a supportive community, he can go far!”

While some criticized the neighbors who called the police, the department stood by their citizens, saying, “Our residents should never feel ashamed for calling us. They were just reporting something they found suspicious. No harm, no foul.”

In the end, the officers supported Seth’s business by purchasing root beer for $1 and sharing his story online, giving his business a little extra boost.

Now, you can do your part and share this inspiring story too!

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